Customer Story

Hall Wines:
Enhancing the Customer Experience

We can arm the wine educator with more information and a cash register at the same time.

- Jeff Zappelli, Director of Membership, HALL Wines, Napa, CA

iPad POS | Hall Wines

About Hall Wines

HALL Wines is a family-owned, critically-acclaimed Napa Valley vineyard and winery. The Rutherford and St. Helena locations have over 30 cutting-edge art installations, kitchen demonstrations and interactive tasting experiences.

Business Goals

HALL hosts hundreds of visitors on any given day and needed POS software that could both track their customers’ tasting preferences, as well as adjust to different state shipping regulations. With Revel we were able to integrate into Ship Compliance along with Salesforce to give them a system no one else could create for them.

The Revel Solution

“We can quickly capture someone’s data which is then stored, including past orders, preferences, and mailing address. We can then start building profiles around people, and when guest comes back to visit, we know who they are, when they visited, and what their personal likes are.”

“One of the most complicated things wineries need is compliance-built software. For example, you can receive 45 bottles in the state of Texas, two cases in the state of Virginia and 36 cases in the state of New York. We have 50 different laws governing how we can ship wine.”

hall winery owner Kathryn

Why Revel

Revel iPad POS has helped HALL Wines focus on direct to consumer sales. The Revel table service menus create a closer tie between hosts and guests on site, while the system’s seamless integrations have allowed HALL to ramp up business nationwide.

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