iPad POS | PR

5 Ways To Create Great PR On A Small Budget

The majority of small businesses don’t have the budget to hire outside PR or advertising companies to help them spread the word. However, it’s not all about how much money is in the bank because luckily in this day and age we have the internet and social media. Instead of stressing about how you’ll pay for a media campaign, focus your attention elsewhere. Start local and create a firm foundation that you can build on...

iPad POS | omni-channel marketing

3 Ways To Optimise Omni-Channel Marketing

The technology industry has harped on the idea of “omni-channel marketing.” And while definitions vary and the buzz has muddled its meaning, the core principle is to create a seamless customer experience across all of your brand’s channels. But what is simple to define can be difficult to actualise. As technology is constantly evolving, so should marketing. The key to agility, relevance, and profit is to optimise your omni-channel marketing. Here are three key ways:...

iPad POS | API

What’s The ROI In API?

API or Application Program Interface simply put; asks other software to perform various functions required by the system to operate correctly, as outlined in a recent Computerworld.com article. Analogous to a building without doors, an open API allows a free flow of information between programs. Businesses are integrating with one another so much so that many are composites of each other. Fortune described Uber as the perfect example. Uber’s core functionalities are products of other...

iPad POS | business partnership

3 Questions To Ask Before Forming A Business Partnership

As an entrepreneur you may be hesitant to jump into a business partnership. The “Do It Yourself” approach has fueled a sense of independence and control that has defined how you run your business. But in an ecosystem where the line between competitor and partner is blurred and business partnerships are integral to the success of many businesses; you may consider exploring this avenue. The saying “two heads are better than one” implies that working...

iPad POS | custom commerce

Revel POS 101: Enhanced Customer Experience With Custom Commerce

The adoption rate of smartphones is higher today than ever but how people are actually using them? According to  Smart Insights, 89% of mobile users time is spent on mobile apps while 11% of their time is spent through the mobile web. App usage dominates mobile browsers so ff your business doesn’t have a mobile app, you’re seriously limiting your online presence. Mobile Apps help you business to build new customer relationships and deepen existing ones,...

iPad POS | stress hacks for small business owners

4 Stress Hacks For Small Business Owners

Sleepless nights, long days, limited family time – sound familiar? Surveys paint a grim picture, with The National Institute of Stress reporting that it costs U.S. businesses more than $300 billion a year in the guise of stress-related “absenteeism, turnover, diminished productivity and medical, legal, and insurance costs.” The fact is small business owners’ lives are inundated with multitasking, resulting in over exhaustion and a waning entrepreneurial spirit. While stress is impossible to totally eradicate,...

iPad POS | technology adopters

Turning Technology Adopters Into Power Users

It’s 2017 and you’re ready to take things up a notch. 2016 for many business owners was the year of realisation; new technology emerged and began changing the way businesses operated and offered space for people to work faster and more efficient and intelligent. Early technology adopters were viewed as risky; those who followed in their footsteps did so both in fear of falling behind and because they recognise how technology sets brands and/or companies...

iPad POS | loyalty program

The Secret To Getting Your Loyalty Program Back On Track

Whether your loyalty program has been in place for years or is recently up and running, you may be noticing unredeemed points, low participation, or inconsistencies in your data. These are some warning signs that your current loyalty program is costing you more than benefiting you. A simple cost analysis can tell you, frankly, that your program is failing. But why? The answer can be much more complicated. Reasons may include: underestimating high value customers,...

iPad POS | Inventory Management

Revel POS 101: Loss Prevention With Revel’s Inventory Management

Confronting inventory management can sound daunting, and when you’re sold out of your hottest item halfway through the sale, you’re not just dealing with disappointed customers, you’re dealing with lost revenue. In an effort to continuously shrink shrink, Revel unleashed an enhanced inventory management system as a part of its 2.22 release. It’s now easier and faster to keep your items and products at their par level (a minimum quantity of a given item that...

iPad POS | front of house

The Restaurant Technology Ecosystem: Front Of House

The debate between high-tech and high-touch dining experiences has emerged in the restaurant industry over the past few years. Do we sacrifice personal touch and genuine hospitality in our effort to optimise efficiencies using modern technology, or can we create a synergy between the two for the ultimate guest experience? Many restaurants have taken the turn towards high-tech and are rapidly adapting new technologies. They are creating unique ecosystems out of a variety of platforms...

iPad POS | mobile business

4 Ways To Optimise Mobile For Small Businesses

Whether your phone is held in your hand, put in your pocket, or placed right next to you while you sleep, it’s suffice to say we are rarely without our loyal sidekick. While commerce exists in a mobile run world, small businesses have been slow to adopt the trend. In fact, three quarters of small businesses don’t have a mobile app, and of those that do, the vast majority are failing to optimise their mobile...

iPad POS | negative online reviews

How To Handle Negative Online Reviews

In part one to online reviews, we discussed how to set up the reviewal process for success. From designing, promoting, and integrating your online reviews – we’ve outlined a complete guide to getting started. | How To Set Up Online Reviews For Success | But no system is immune to the occasional, at times seemingly relentless, negative feedback. So, now for the tricky part. How are you going to handle feedback once you start hearing...

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